Coinciding with the launch of its new livery and brand design, Italy’s national airline, Alitalia announced a series of new inflight and ground product and service upgrades in its new Business, Premium Economy, and Economy cabins.

The new offer aims to reposition the airline as a leader in superior service, and to represent the best of Italy on the world stage.

Beginning with the new Airbus A330-200 aircraft, which will enter service this week, operating its first flight to Abu Dhabi, the new service elements will be available to all guests flying on the airline’s wide-body international services from 1 July.

The next phase of the program will see the new inflight products gradually introduced on the narrow-body fleet.

The new enhancements highlight the airline’s commitment to providing innovative and sophisticated services and products, delivered in a contemporary, fresh, and uniquely Alitalia style.

Italy's flag carrier has recently added three weekly flights on its Tel Aviv-Rome route. The airline offers a total of 29 weekly flights – four flights a day on Mondays through Saturdays and five flights on Sundays.