El Al Airlines has completed the deployment of ClickTracks JDC web analytics suite in order to improve the online customer experience on its web site
El Al can now track visitors' referral source, their navigation on every page and their navigation funnels from entry to the complete booking process.
El Al Airlines, the Israeli National Carrier, has deployed ClickTracks JDC as the web analytics solution of its web marketing campaign which includes search engine optimization, display ads, paid search and web analytics in order to improve the all round online customer experience.
The airline is expanding the use of its website as a scheduling and travel resource for travelers worldwide. By implementing ClickTracks JDC and a comprehensive web marketing campaign run by Compucall Web Marketing, El Al will make it easier for customers to book airline tickets, manage their loyalty points, find flight information, and access special services.
